How to Write a Sportsbook Article


A sportsbook is a gambling establishment that allows you to place bets on different sporting events. Its operations depend on the laws of a particular state, and it may be licensed by a government agency or by a private company. Some sportsbooks also offer bonuses and incentives for their customers. However, it’s important to do your research before choosing a sportsbook.

A Sports Story

When writing a sports article, it’s vital to make the reader feel like they are a part of the game you are covering. By transporting your readers into a sport, you can draw them in and keep them engaged with the article long after they’ve finished reading it.

Start by talking to people who are passionate about the sport you’re covering and who are interested in what goes on in a game. These people might include fans, parents, and participants. You can also use their feedback to help you develop a strong story.


When covering a sport, it’s important to know the players and coaches as well as the teams. This will give you a better understanding of how to write about them and what makes them tick. It’s also a good idea to ask for quotes from players and coaches, since these will add depth to the story.

Season Review/Wrap-up

A sports recap is an excellent way to summarize a season’s events in a quick and easy way. It includes a basic chronology of the season—from spring training to the end of the regular season and the playoffs. It can also include a series of best/worst summaries.

Whether you’re writing about a local sporting event or a world-class competition, you need to know the key elements of the game in order to write a compelling sports article. The most important things to remember are to keep your stories focused on people and not statistics, and to avoid using complex jargon related to the sport.

You’ll also need to know the basic rules of the sport you’re covering, such as how to play, and how to bet. The rules will change depending on the sport, so you’ll need to do your research in order to know them well.

Advance Story

A sports event is full of big moments, such as a game-winning touchdown or an important turnover. These moments are important to write about, as they provide a backdrop for other moments in the event’s history and can build momentum.

Major plays

A major play is one that results in a touchdown, an important turnover, or an outstanding performance from the team. It’s important to note that there are many big plays in every sporting event, so you need to pay close attention to which ones are worth mentioning.


While audiences read sports articles for the story behind a game, they also expect to get concrete data about their favorite teams’ scores and records. For example, a soccer player’s goals per game is more important than his average number of touchdowns.